The PM Vishwakarma Scheme, launched by Prime Minister Narendra Modi on September 17, 2023, aims to support traditional artisans and craftsmen in India. The initiative is named after Vishwakarma, the Hindu deity of craftsmen and architects, and seeks to preserve and promote traditional skills while enhancing the livelihoods of those involved in such trades.

Key Features of the PM Vishwakarma Scheme:

1. Financial Support:
   • Artisans and craftsmen receive financial assistance in the form of loans with favorable terms.
   • Initial loans up to Rs. 1 lakh are provided without collateral, with a repayment period of 18 months.
   • Upon successful repayment, a second loan of up to Rs. 2 lakh is available with a repayment period of 30 months.
2. Skill Development and Training:
   • Beneficiaries receive training to upgrade their skills, improve productivity, and adopt modern techniques while retaining traditional craftsmanship.
   • Training programs are designed in collaboration with various institutions and experts in the field.
3. Toolkit Incentive:
   • Artisans receive a toolkit incentive of Rs. 15,000 to purchase modern tools and equipment, enhancing their efficiency and output quality.
4. Digital and Market Linkage:
   • The scheme promotes digital literacy and e-commerce adoption among artisans to help them access broader markets.
   • Initiatives include support for creating digital portfolios and participation in online marketplaces.
5. Branding and Promotion:
   • Efforts are made to brand traditional crafts and market them both domestically and internationally.
   • Special exhibitions, trade fairs, and marketing campaigns are organized to showcase the work of the artisans.
6. Insurance and Social Security:
   • Beneficiaries are provided with insurance coverage under various government schemes to ensure social security.
   • Health, life, and accidental insurance coverage help mitigate risks associated with their profession.
7. Involvement of Women and Marginalized Communities:
   • Special emphasis is placed on encouraging participation from women and marginalized communities, ensuring inclusive growth.
   • Programs are tailored to address the specific needs and challenges faced by these groups.

Objectives of the PM Vishwakarma Scheme:

• Preserve Traditional Crafts: By providing financial and technical support, the scheme aims to preserve India’s rich heritage of traditional crafts and skills.
• Enhance Livelihoods: Improving the economic conditions of artisans and craftsmen by providing access to credit, training, and market opportunities.
• Promote Entrepreneurship: Encouraging artisans to become self-reliant and entrepreneurial, thereby contributing to economic growth.
• Reduce Migration: By creating sustainable employment opportunities in rural and semi-urban areas, the scheme seeks to reduce migration to urban centers.

Impact and Implementation:

• The scheme is implemented through various government departments and agencies, ensuring a coordinated approach.
• Monitoring and evaluation mechanisms are in place to track progress and ensure that the benefits reach the intended beneficiaries.
• Collaboration with non-governmental organizations (NGOs), industry partners, and educational institutions enhances the effectiveness of the scheme.

Overall, the PM Vishwakarma Scheme aims to empower traditional artisans and craftsmen, fostering sustainable development and preserving cultural heritage.

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